Descripción de la Oferta

About The Role

The Brand Coordinator is responsible for the implementation and execution of marketing plans and programs of the assigned brands to achieve their business objectives. Responsibilities include implementation of marketing plans, launches, re-launches, line extensions, brand activations and promotional activities. Responsible for the Local sub-category P&L's. Monitors & explains variations in Market Share and Key Financial Ratios. Responsible for the marketing input in the CBP process, demand plan and Commercial Meetings. Supports in the preparation of the Budget Review, Mid-Year Review, and business reviews for Corporate & Division.

Main Responsibilities:

Implements Go to Market plans and 5Ps strategies to achieve goals.
Responsible for the Local sub-category of Profit and Loss Statement.
Leads Commercial Meetings and supports the preparation of Budget Review, Mid-Year Review and business reviews for Corporate and Division.
Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
Develops/Delivers presentations of launches, promotions/ initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
Analyze Key Performance Indicators to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
Develops local promotional grid together with Retail Marketing and SDMs.
Stays in sync with all policies and standards


Basic Qualifications

Bachelor's Degree or equivalent experience in Marketing, Business Administration, Engineering or related field
At least 2-3+ years working with the Marketing field and plan executions
Experience working with Consumer Making on FMCG field
Management of P&L
Computer Proficiency (High level of Google Suite)
English proficiency


Preferred Qualifications
Master's Degree or equivalent experience

Experiencia Requerida

Educación Superior

Educación Secundaria

Lenguajes